Frequently asked questions

Q: What makes Summit Social different from other social media agencies?
A: We’re a boutique service, meaning we keep things personal, flexible, and tailored to your business. With our tiered subscription packages, you choose the level of support you need, and we adapt as your goals evolve.

Q: How do your subscription packages work?
A: We offer three tiers: Basecamp, Ascent, and Summit, designed to suit different business needs. You pay monthly in advance, and we manage your social media channels with a clear set of deliverables. Anything outside the package can be added as extra, with full transparency.

Q: What happens if I want to cancel my subscription?
A: Cancellations must be made in writing (email or signed note). We require 30 days’ notice, and services will continue during that period. Payments remain due until the end of the notice period.

Q: Do I own the content you create for me?
A: Yes. Once your payments are fully up to date, all content we create for you belongs to you. We may showcase some of the work in our portfolio unless you request otherwise.

Q: What if I’m not happy with the work?
A: We’ll review any concerns together. If there’s justified evidence that the work hasn’t met the agreed standard, we may provide a partial refund or make revisions at our discretion.

Q: Do you use subcontractors?
A: Occasionally, we may use trusted subcontractors for specialised tasks. They’re bound by the same confidentiality and quality standards as Summit Social, and Robbie Milne remains responsible for all work delivered.

Q: What are your working hours?
A: Our standard contact hours are 9:00 AM to 4:00 PM, Monday to Friday. We may work flexibly outside these hours, but all non-urgent communication should be within this timeframe. For urgent matters or emergencies, you can still reach us outside standard hours.

Q: Do you work with international clients?
A: Yes. Summit Social can operate remotely, including from abroad. Service delivery remains consistent, and any impact on response times will always be communicated in advance.

Q: Do you charge travel expenses?
A: Only for significant trips such as overnight stays or long-distance meetings. All expenses are agreed with you in advance, and we keep them reasonable and transparent.

Q: Can you also edit YouTube videos?
A: Absolutely. Video editing is an integral part of many businesses today, and we can take that workload off your hands, producing polished, easy-to-watch content that helps grow your brand.

Q: How quickly will I start seeing results?
A: Social media growth is a long-term investment. Some clients see engagement and visibility improvements within weeks, while others notice steady growth over several months. We focus on building sustainable momentum, not overnight numbers.

Q: Do I need to provide all the content?
A: Not at all. We can create original graphics, captions, and video edits for you. If you already have content, we’ll polish and optimise it. Many clients use a mix of both approaches.

Q: How do you decide what to post?
A: We start by understanding your brand voice, audience, and goals. From there, we create a tailored content plan. Every post has a purpose, whether that’s driving engagement, building awareness, or promoting your services.

Q: Will you respond to comments and messages on my behalf?
A: Yes, if you’d like. We can manage community engagement, respond to comments, and direct messages in line with your brand voice. This keeps your audience feeling heard while you stay focused on your core work.

Q: Can you run paid ads for me?
A: Definitely. Paid social is a powerful way to accelerate growth. We can design, run, and optimise ad campaigns that align with your budget and goals.

Q: How do you measure success?
A: We use a mix of analytics and reporting, tracking growth, engagement, reach, and conversions. Each month, you’ll receive a clear breakdown of how your socials are performing, so you always know where you stand.

Q: Do you offer one-off projects or just subscriptions?
A: While our tiered subscriptions are the most cost-effective option, we also take on one-off projects like campaign launches, rebrands, or video editing packages.

Q: What industries do you work with?
A: We specialise in lifestyle, outdoor, and adventure brands, but our methods apply across many sectors. Whether you’re a start-up, local business, or established brand, we’ll adapt our approach to your needs.

Q: Can I upgrade or downgrade my package?
A: Absolutely. Businesses evolve, and so do your social media needs. You can move between tiers with one month’s notice, ensuring the service always matches your goals and budget.

Q: Do you guarantee follower growth?
A: We don’t promise vanity metrics. Instead, we focus on growing the right audience for your brand, people who engage, connect, and potentially convert into customers. Quality always comes before quantity.

Q: How involved do I need to be day-to-day?
A: That’s entirely up to you. Some clients like to be hands-on and approve every post, while others prefer us to run things fully. We’ll adapt to your preferred level of involvement.

Q: What happens if I want to pause my subscription?
A: We understand business needs change. You can pause or freeze your subscription with one month’s notice, and pick things back up when the time is right.

Q: Can you help with branding and design too?
A: Yes. We can create logos, graphics, and branded templates to ensure your socials look polished and consistent across every channel.

Q: Do you only work with businesses in the UK?
A: No. While we’re based in the UK, we work with clients across Europe and beyond. Social media is borderless, and so is our service.

Q: How do you handle my brand’s tone of voice?
A: At the start, we’ll create a content style guide with you, covering language, humour, professionalism, and brand values. This ensures everything we post sounds authentically like you.

Q: What if I already have a marketing team?
A: We can integrate seamlessly with your in-house team. Many businesses use us as a flexible extension of their team, filling in the gaps and taking pressure off existing staff.

Q: Do you provide photography or video shoots?
A: Yes. We can arrange on-location shoots or provide content packages tailored to your brand. We also work with trusted photographers and videographers if specialist work is required.

Q: How do you stay on top of trends?
A: Social media changes fast. We stay ahead by constantly tracking platform updates, testing new features, and monitoring industry trends. This means your content is always fresh and relevant.

Q: Will my competitors see what you’re doing for me?
A: While your posts are public, the strategies behind them are unique to your business. We keep your data and reports strictly confidential.

Q: Do you offer consultancy or training?
A: Yes. If you’d rather keep things in-house, we can train you or your staff on best practices, content planning, and platform strategy.